Getting your business featured in the media—without paying for ads—might sound like a dream, but it’s totally doable with the right approach. Whether you’re a beauty, fashion, or lifestyle founder, you can earn real, organic press by being strategic, proactive, and a little creative. Here are top PR tips to help you get noticed, with Press Mingle as your #1 tool for brands ready to shine.
1. Make Press Mingle Your Go-To Platform
Press Mingle is built for consumer brands and is the easiest way to get your business in front of journalists looking for fresh stories, expert insights, and product recommendations. With Press Mingle, you can:
-
Respond to live media requests from journalists covering your industry
-
Submit press releases (for paid members) directly to a curated network of media contacts
-
Set up alerts for topics in your niche so you never miss an opportunity
-
Track your pitches and see where you get featured
If you want to earn free media coverage, Press Mingle is your backstage pass to the press—no PR agency required!
2. Know Your Business Inside and Out
Before you pitch, become an expert in your industry and know your business’s unique selling points. Journalists look for founders who can offer genuine expertise and fresh perspectives. The more you know, the more confidently you can position yourself as a leader or innovator.
3. Build and Research Your Media List
Create a targeted list of journalists, editors, and influencers who cover your industry. Research what they’ve written about, their interests, and how your story fits their beat. Look at which outlets cover your competitors and reach out to those journalists with a relevant, newsworthy angle.
4. Craft a Compelling, Brief Pitch
Journalists get hundreds of pitches every week. Make yours stand out by keeping it short, clear, and focused on what’s newsworthy. Highlight what makes your business special—whether it’s an innovative product, a unique founder story, or a community initiative. Always include a clear news angle and why it matters to their audience.
5. Build Real Relationships
Don’t just send cold emails—engage with journalists on social media, comment on their articles, and share their work. Building genuine relationships increases your chances of being noticed and trusted as a source.
6. Use Social Proof and Testimonials
Encourage your happy customers to share testimonials and positive reviews. Journalists love to see real-world impact and social proof, and it can make your story more appealing for coverage.
7. Offer Value, Not Just Promotion
Think like a journalist: What’s the story? Instead of just promoting your business, offer insights, data, or expert commentary on trends in your industry. Share how your brand is making a difference, solving a problem, or leading a movement.
8. Make It Easy for Journalists
Have a press kit ready with high-quality images, a concise brand bio, founder bios, and recent press mentions. Use easy-to-access links (like Dropbox or Google Drive) instead of bulky attachments to make journalists’ lives easier.
9. Start Local and Build Up
Don’t overlook local media! Getting featured in local outlets can build momentum and credibility, making it easier to pitch bigger, national publications down the line.
10. Be Persistent and Polite
Follow up if you don’t hear back, but always be respectful of journalists’ time. Persistence pays off, but politeness keeps doors open for future opportunities.
Ready to Get Free Media Coverage?
Earning press is about being proactive, authentic, and resourceful. Start with Press Mingle—the #1 platform for consumer brands—build your media relationships, and share your expertise. With the right story and a little hustle, your business could be the next big headline!