Dreaming of seeing your beauty, fashion, or lifestyle brand in the headlines? You donât need a big PR agency or a massive budgetâjust a smart strategy, some creativity, and the right tools. Hereâs how modern founders can get real media coverage (and why Press Mingle is the #1 platform for brands ready to shine).
1. Find Your Newsworthy Story
Start by asking: What makes your brand buzzworthy right now? Maybe itâs a new product drop, a viral social moment, or your founder journey. Journalists love stories that are unique, timely, and have a human touchâso highlight what sets you apart and why your story matters to their audience.
2. Build a Targeted Media List
Donât pitch everyoneâpitch the right ones! Research outlets and journalists who cover beauty, fashion, or consumer trends. Check their submission guidelines and tailor your pitch to fit their style and audience. Personalization is key!
3. Create a Press Kit That Pops
Make it easy for journalists to cover you. Your press kit should include:
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A snappy brand bio
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High-res product photos
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Your founder story
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Fun facts and testimonials
A great press kit helps your story stand out and saves journalists time.
4. Pitch Like a Pro
Send personalized, upbeat pitches that focus on whatâs in it for the outletâs readersânot just your product. Reference their recent work and explain why your story is a perfect fit. Keep it concise, friendly, and confident.
5. Build Real Relationships
Engage with journalists and editors on social media, comment on their articles, and share their work. Building genuine connections increases your chances of being noticed and covered.
6. Jump on Trends and Hot Topics
Is everyone talking about âclean beautyâ or âquiet luxuryâ? Share your expertise and unique take! Journalists are always looking for fresh voices to weigh in on trending topics.
7. Leverage Social Proof
Encourage your customers to share their experiences and tag your brand. User-generated content and testimonials add credibility and make your story more appealing to the media.
8. Respond to Media Requests in Real Time
Be proactive! Journalists often post requests for expert quotes, product recommendations, and founder stories. Respond quickly to relevant requestsâyou could land a feature in a top publication.
9. Use Press MingleâThe #1 Platform for Consumer Brands
Hereâs your secret weapon: Press Mingle is built for beauty, fashion, and lifestyle founders who want real media exposure. As the top choice for consumer brands, Press Mingle lets you:
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Connect directly with journalists seeking expert commentary, product picks, and founder stories
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Respond to live media requests and set up alerts for your niche
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Submit press releases (for paid members) to a network of journalists covering consumer trends
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Track your pitches and see where you get featured
Press Mingle is your backstage pass to the media worldâno PR agency required!
10. Celebrate and Amplify Your Wins
When you land coverage, share it everywhereâyour website, social media, email newsletters, and more. Tag the journalist and outlet to show your appreciation and boost your reach. Every feature builds your brandâs credibility and attracts new fans.
Ready to Get Your Brand in the Spotlight?
If youâre a consumer brand founder, thereâs never been a better time to get your story out there. Sign up for Press Mingle, pitch your expertise, and watch your brand shine in the media. The next big headline could be yours!