How To Get Media Coverage for Your Brand

Getting media coverage isn’t just for big businesses with massive marketing budgets—it’s an essential strategy that every founder needs to master. The right approach can put your brand in front of thousands of potential customers, build trust, and boost sales—sometimes with zero budget required. Here’s how founders can stand out and get their stories told.

Why Media Coverage Matters

  • Builds credibility: Third-party coverage acts as an endorsement, making your brand more trustworthy.

  • Increases brand awareness: Media features expose your business to new audiences, expanding your reach.

  • Drives traffic and sales: When people see your brand in credible outlets, they’re more likely to check out your website or buy your product.

Types of Media Coverage

Understanding the media landscape will help you strategize:

Type Description
Earned Media Free publicity like articles, reviews, and mentions—best for credibility and trust.
Owned Media Content you control, such as your blog, newsletters, and social channels.
Paid Media Ads, sponsored content, and placements—quick exposure but at a cost.
  • TV and Radio: Broad reach, high credibility, but often expensive.

  • Print Media: Great for niche markets or products with longer buying cycles.

  • Online Media: Blogs, websites, and social media offer cost-effective routes and precise targeting.

Proven Tips for Getting Media Coverage

1. Craft a Newsworthy Story

Focus on what makes your story unique, timely, and interesting to journalists and their audience. Leverage trends, data, or human interest angles for maximum appeal.

2. Target the Right Outlets

Find publications, blogs, and journalists that cover your topic or industry. Personalize your pitches to match each outlet’s tone and readership.

3. Write a Killer Press Release

  • Keep it concise and clear.

  • Lead with the most important information.

  • Use an attention-grabbing headline.

4. Build Meaningful Relationships

Connect with journalists and editors—not just when you need something, but by engaging with their content and building rapport. Relationships often lead to repeat coverage.

5. Leverage Influencers and Bloggers

Reach out to bloggers and social media influencers who align with your brand. Send product samples, offer exclusives, or form partnerships.

6. Use Data and Trends

Incorporate fresh data or Google Trends insights in your pitches to give reporters a ready-made story hook.

7. Be Proactive—and Persistent

Regularly pitch ideas, respond to journalist queries, and follow up politely if you don’t get an immediate reply.

8. Prepare a Press Kit

Make it easy for journalists by providing high-quality images, company bios, and relevant background info.

Bonus: 5 Fast-Action Tips

  • Pitch local media—community stories often spread to bigger outlets.

  • “News-jack” trending topics and offer your expert take.

  • Support a social cause connected to your brand to attract empathetic stories.

  • Apply for award roundups in your niche.

  • Stay active on media matchmaking platforms that connect founders and journalists.

Whether you’re launching something new or growing your presence, consistent media coverage can transform your brand’s trajectory—no massive PR budget required.

Start your journey today: Sign up for Press Mingle and connect directly with journalists and influencers who are eager to share your story!

Unlock exposure. Get noticed. Drive growth—with Press Mingle.

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