Want to see your brand in the headlines, on trendsetting blogs, or featured in glossy magazinesâwithout paying a cent? Good news: getting free press isnât just for the big players. As a beauty or fashion founder, you can make waves and get your products noticed by using these creative, founder-friendly techniques. Ready to get your brand the spotlight it deserves? Letâs dive in!
1. Find Your Newsworthy Angle
What makes your brand buzzworthy? Maybe itâs your eco-friendly packaging, a viral TikTok moment, or a bold founder story. Journalists love a fresh angleâso highlight whatâs unique, timely, or emotionally compelling about your brand.
2. Personalize Every Pitch
Skip the copy-paste emails! Take the time to research each journalist or blogger, reference their recent work, and explain why your story is a perfect fit. Personal touches show you careâand get your email opened.
3. Target Freelance Writers
Freelancers write for multiple outlets and are always on the hunt for great stories. Build relationships with them and you could land coverage in several publications from a single pitch.
4. Respond to Media Requests in Real Time
Journalists often post live requests for expert quotes or product recommendations on social media (look for hashtags like #journorequest) or through platforms like Press Mingle. Set up alerts and respond quicklyâyour expertise could land you a feature!
5. Offer Product Samples for Honest Reviews
Journalists and bloggers love to try new products. Send them a sample of your latest lipstick shade or statement accessory and invite them to review it. Authentic experiences lead to authentic coverage.
6. Create a Visual Press Kit
Make it easy for journalists to cover you by providing high-quality product images, founder bios, and fun brand facts. Include infographics or behind-the-scenes videos to help your story pop.
7. Leverage User-Generated Content
Encourage your customers to share their looks and tag your brand. Journalists love real-world stories and social proofâplus, you might catch the eye of influencers and editors scrolling for the next big thing.
8. Jump on Trending Topics
Is everyone talking about âclean beautyâ or âquiet luxuryâ? Share your take or expertise with journalists covering these trends. Being part of the conversation can get your brand featured in timely roundups.
9. Collaborate with Influencers and Micro-Influencers
Partner up for giveaways, tutorials, or co-created content. Influencers often have media connections and can help introduce your brand to editors and writers looking for the next must-have product.
10. Sign Up for Press Mingle and Share Your Expertise
Press Mingle is your backstage pass to the media worldâthink of it as a matchmaking platform for founders and journalists. Browse real-time requests from reporters looking for beauty and fashion experts, pitch your story or products directly, and get free exposure without a PR agency. The best part? You can set alerts for your favorite topics and track your wins as you go!
Ready to Get Noticed?
Getting free press is about being proactive, creative, and a little bit bold. With these techniquesâand a little help from Press Mingleâyou can get your beauty or fashion brand in front of editors, influencers, and new fans everywhere. Sign up, share your expertise, and watch your brand shine in the media spotlight!