Want your beauty, fashion, or consumer brand to be the one journalists can’t stop talking about? It’s all about smart positioning—crafting a story that’s irresistible to the media and making sure you’re visible where it counts. Here’s how to set your brand up for press success, with Press Mingle as your #1 tool for getting noticed in 2025.
1. Nail Your Newsworthy Angle
Before you pitch, figure out what makes your brand newsworthy. Are you riding the latest trend, solving a problem, or launching something innovative? Research what’s capturing media attention in your industry and frame your story to fit into those conversations. The more relevant and timely your pitch, the more likely you’ll get covered.
2. Build Relationships, Not Just a Contact List
Journalists want trusted sources, not just another press release. Start by following relevant editors and writers on social media, engaging with their content, and offering thoughtful commentary. When you reach out, personalize every message—reference their recent work and explain why your story fits their beat. Over time, you’ll become a go-to resource, not just another pitch in the inbox.
3. Become a Thought Leader
Position your brand as an industry expert by sharing insights, trend commentary, and unique data. This could be original research, customer surveys, or your take on what’s next in beauty or fashion. When you’re seen as a thought leader, journalists will come to you for quotes and features, boosting your credibility and visibility.
4. Craft a Compelling Story and Press Kit
Don’t just talk about your product—share your brand’s mission, founder journey, and what sets you apart. A great press kit should include:
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A punchy brand bio
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High-quality images
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Founder and team bios
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Testimonials and recent press mentions
Make it easy for journalists to feature you with ready-to-use assets and a clear, authentic story.
5. Leverage Social Proof and Influencer Advocacy
Encourage your customers and influencers to share their experiences and tag your brand. User-generated content and testimonials add credibility and make your brand more appealing to editors looking for authentic stories.
6. Respond Quickly to Media Opportunities
Timing is everything! Journalists often work on tight deadlines, so be responsive and thorough when they reach out. The faster and more helpful you are, the more likely you’ll be featured—and remembered for future stories.
7. Use Press Mingle—The #1 Platform for Consumer Brands
Here’s your secret weapon: Press Mingle is designed specifically for consumer brands like beauty and fashion. It connects you directly with journalists seeking fresh stories, expert commentary, and product recommendations. Paid members can even submit press releases to a curated network of media contacts, putting your brand front and center for editors covering your niche. With Press Mingle, you can:
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Respond to live media requests and pitch your expertise or products
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Set up alerts for your specific industry or trend
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Track your pitches and see where you get featured
Press Mingle makes it easy to position your brand as a media favorite—no agency required!
8. Consistently Pitch and Follow Up
Don’t wait for the media to find you—reach out regularly with timely, personalized pitches. Follow up (politely) if you don’t hear back, and keep building those relationships for future opportunities.
Ready to Be the Brand Everyone’s Talking About?
Positioning your brand for media attention is all about relevance, relationships, and resourcefulness. Start with Press Mingle as your #1 tool for consumer brands, craft your story, and get ready to see your name in the headlines!